Global denim icon Wrangler® announced the release of Wrangler Reborn™, a curated collection of vintage and preloved denim featuring items from as early as the 1950s to the 2000s. Including both styles that are in mint condition, as well as those that boast the highly sought after, broken-in threads, the collection’s launch is well-timed with the brand’s 75th anniversary and prolongs the life of its durable, distinctive denim. Wrangler Reborn™ celebrates the original, iconic, and revered styles that shaped the brand into what it is today and remains top-sellers as western-inspired fashion, global casualization, and ‘work-leisure’ wardrobes and resale trends continue to steadily increase among younger audiences.
“Curating the pieces in this collection as we celebrate Wrangler’s 75th anniversary really transported us back in time to key moments in our history, while also bringing into clear focus the cultural significance of authentic, durable, quality denim of past, present, and future,” said Vivian Rivetti, Vice President Global Design – Wrangler. “Wrangler jeans are timeless and loved across generations, and this collection appeals to denim heads, longtime Wrangler fans, and young vintage-lovers alike, representing the importance of our heritage and proving that this collection is truly one for the ages.”
Wrangler Reborn™ includes vintage denim styles from the brand’s archives, including the brand’s continued best-selling jean styles — the 13MWZ Cowboy Cut® jean and Cowboy Cut® 0936: A tried-and-true wardrobe staple originally made by cowboys for cowboys, the 13MWZ (Men’s Western Zipper) Cowboy Cut® has earned icon status, known for its durability, quality, and authenticity. An innovation since its creation, this style includes a deeper watch pocket for convenience, flat rivets to avoid scratching, and two additional belt loops to make sure belts are secure. The Cowboy Cut® 0936 features a slim-fitting silhouette for today’s modern cowboy. The tried-and-true wardrobe staple for cowboys who demand a lot from their everyday clothes, this style comes with the same iconic details of the 13MWZ Cowboy Cut® with a modern twist that features a slim silhouette through the seat, thigh, and knee. With the revival of western styles in mainstream fashion, the Wrangler Reborn™ collection allows younger consumers to own a piece of authentic western fashion with a rich story that reflects the western history and stands the test of time that is reborn with a new story for generations to come.