Wrangler®, a global icon in jeans wear and casual apparel, today announced the expansion of its successful All Terrain Gear by Wrangler™’s line of outdoor and athleisure apparel to include high-performance fishing styles with the launch of the ATG Wrangler Angler™ Collection. Designed for functionality, comfort, and durability, the collection meets the unique needs of anglers everywhere, incorporating key features including increased ventilation, stretch, and range of motion.
“Wrangler was born as an outdoor brand. With the launch of the ATG Wrangler Angler Collection, we are harnessing our unique understanding of the importance of durability and versatility for outdoor apparel, to bring style and comfort to the sportfishing space,” said Tom Waldron, EVP, Co-Chief Operating Officer, Global Brand President – Wrangler. “At Wrangler we are committed to strategic growth that is true to our roots. We are excited to continue to grow our outdoor collection to meet the dynamic needs of outdoor enthusiasts.”
“We’re thrilled to be working with Wrangler this year and are proud to associate with a brand that’s helping to address some of the biggest issues that anglers face when shopping for typical fishing attire,” said Jim Wilburn, President, and CEO of Major League Fishing. “The collaboration was a natural fit for Major League Fishing, as the Wrangler brand feels synonymous with what we and the sport are all about – hard work, an adventurous spirit and courageous individuality.”
Building off features and attributes of the men’s and women’s ATG by Wrangler line, the dual-gender Wrangler Angler™ Collection couples’ performance with effortless style to take consumers from the office to the outdoors. Key products available in the ATG Wrangler Angler Collection include:
- The Men’s LS Sun Performance Sun Shirt, Hike-to-Fish SS Shirt, LS Angler Shirt, and Women’s Hooded Sun Tee and LS Angler Shirt, all of which feature moisture-wicking fabric and UPF protection.
- The Men’s Angler Short and Angler Utility Short, feature increased stretch and range of motion.
- The Women’s SS Angler Dress, offers lightweight material that provides breathability and comfort, as well as increased ventilation for warm days on the water.
Apparel from the ATG Wrangler Angler™ Collection is available on Wrangler.com and at retailers nationwide, including Amazon. Retail prices range from $28.99- $55.99.
