Lazy is giving the side-hustling girl boss with a personal brand a run for her money. WGSN named its top trends for 2025, revealing a mindset shift toward fashion and wellness that is easy and uncomplicated. Colors provide a sense of stability, while food, home décor and workspaces tap into a child-like sense of curiosity and fun.
Here’s a closer look at the trend forecasting firm’s predictions for the new year.
Day-jamas
The trend for coordinates is evolving. WGSN sees consumers taking a cozier approach to loungewear with “day-jamas.” Described as sets in bold and fun prints, the pajama-inspired pieces lean into consumers’ desire for rest and recovery with wellness ingredients such as collagen, hyaluronic acid and cannabidiol (CBD) infused at a fiber level, WGSN stated. The coordinates also serve a practical purpose for travelers wishing to cutdown on luggage. WGSN noted that sleepwear is outperforming dresses and swimwear within the resort wear mix over the past two-year period.
Therapeutic Laziness
Too much of a good thing can have reverse effects—even wellness. Consumers are retreating from the flood of complicated and sometimes contradictory wellness trends and products by “spending extended time in bed and being intentionally unproductive,” WGSN said. Described as an “anti-wellness movement” and “antidote to rising levels of burnout and anxiety,” this isn’t the standard approach to bed-rotting. Therapeutic Laziness refines it as a self-care ritual and a “guilt-free retreat where therapeutic rest meets beauty.”
“Our beds will become wellness zones and self-care sanctuaries,” WGSN stated. “Think ‘treat-while-you-laze’ products that enhance skin and hair health while you unwind, or sensorial bedding imbued with nourishing ingredients and scents that bridge the gap between skincare and sleep.” WGSN expects the trend to influence travel trends as well. Hotels and retreats can promote sleep tourism with rest programs and spaces with sleep-enhancing amenities like AI smart beds and prescription-scented lullabies.
Soft Adventure
Consumers also want to take it easier outdoors. WGSN describes the growing popularity of activities that don’t require significant investment in equipment or much skill to start as Soft Adventure. Activities include hiking, camping, cycling, birdwatching and snowshoeing. Accessibility is a main driver—in both cost and ability. “Soft adventure’s growth is influenced by global demographic fluctuation, the cost-of-living crisis and a wide range of multi-living situations and communities. Demand for age-agnostic soft adventure products and services designed for need, rather than a participant’s age, is rising,” WGSN stated.
Future Dusk
Future Dusk, WGSN’s color of the year for 2025, represents an “era of transition” with its familiar and futuristic vibe. The opulent color possesses surreal and otherworldly qualities—traits that align with consumers’ desire for products and experiences that tap into the senses. “Moody and intriguing yet steadfast and constant, it offers a sense of mystery and escapism, but also a reassuring stability,” WGSN stated. While the “dependable dark blue” nods to the growing intrigue in space and unidentified aerial phenomena, it also serves as a grounding neutral. WGSN added that the color, which serves as an alternative to basic navy, will be important for classic styles and investment pieces. Metallic finishes can also transform the purple-tinted hue to “create a celestial allure in beauty and consumer tech, or applied to 3D renders to move it into the metaverse.”
The Forever Young Adult
The 30s are the new 20s. As more young adults live at home for longer and postpone milestone like marriage and having children, WGSN said the “global youth are redefining life’s timeline.” Brands can capitalize on this Benjamin Button-like regression of society, however. The resurgence of cultural nostalgia, from Dungeons and Dragon groups making a comeback and Disney adults to adults buying Jellycat dolls and Mini Brand toys for themselves are examples of this mindset. WGSN said brands must rethink how they connect with the young at heart across all industries.
Fake Food
Move over disco balls and bows, there’s a new novelty in town. Whether its hamburger-shaped area rugs, popcorn vases or ice cream cone dog toys, WGSN said consumers are embracing “treat culture” with trompe-l’oeil candles, tabletop, stationery, toys and décor. The goal for the faux food products is to inject a feel-good vibe in what is otherwise average setting “Have fun and encourage your customers to have fun as well, no matter how small the treat or how cheekily the indulgence is portrayed. Play with textures, detailing and embellishment. Delve into nostalgia, elevate your product with premium materials and finishes or exaggerate your kidult appeal. There is something for every palate and the appetite is only growing,” WGSN stated.
The Global Pantry
Siracha was just the start of a bigger development in the sauces and condiments category. WGSN said pantries are “evolving to be reflective of consumers’ rising global eating patterns.” As consumers warm up to flavors from other regions, retailers have an opportunity to spice up their sales floor with Mexican salsa macha, Chinese chilli crisp, Japanese yuzu koshu mayo, Indonesian sambal, Mojo Rojo from The Canary Islands, pandan kaya curd or ube halaya.
AI Companionship
Though technology has in some ways created the global loneliness crisis, it may also provide a solution. The advancement of AI technologies embodied in humanoid and social robots, wearable AI devices and AI agents is coinciding with advocacy for social connections. “Think of them as smart assistants, caregivers or digital companions. These novel human-machine interactions will escalate in 2025, with AI engaging more deeply with humans to provide emotional support, alleviate loneliness and redefine our relationships with technology,” WGSN stated.
Day-jamas
The trend for coordinates is evolving. WGSN sees consumers taking a cozier approach to loungewear with “day-jamas.” Described as sets in bold and fun prints, the pajama-inspired pieces lean into consumers’ desire for rest and recovery with wellness ingredients such as collagen, hyaluronic acid and cannabidiol (CBD) infused at a fiber level, WGSN stated. The coordinates also serve a practical purpose for travelers wishing to cutdown on luggage. WGSN noted that sleepwear is outperforming dresses and swimwear within the resort wear mix over the past two-year period.
Therapeutic Laziness
Too much of a good thing can have reverse effects—even wellness. Consumers are retreating from the flood of complicated and sometimes contradictory wellness trends and products by “spending extended time in bed and being intentionally unproductive,” WGSN said. Described as an “anti-wellness movement” and “antidote to rising levels of burnout and anxiety,” this isn’t the standard approach to bed-rotting. Therapeutic Laziness refines it as a self-care ritual and a “guilt-free retreat where therapeutic rest meets beauty.”
“Our beds will become wellness zones and self-care sanctuaries,” WGSN stated. “Think ‘treat-while-you-laze’ products that enhance skin and hair health while you unwind, or sensorial bedding imbued with nourishing ingredients and scents that bridge the gap between skincare and sleep.” WGSN expects the trend to influence travel trends as well. Hotels and retreats can promote sleep tourism with rest programs and spaces with sleep-enhancing amenities like AI smart beds and prescription-scented lullabies.
Soft Adventure
Consumers also want to take it easier outdoors. WGSN describes the growing popularity of activities that don’t require significant investment in equipment or much skill to start as Soft Adventure. Activities include hiking, camping, cycling, birdwatching and snowshoeing. Accessibility is a main driver—in both cost and ability. “Soft adventure’s growth is influenced by global demographic fluctuation, the cost-of-living crisis and a wide range of multi-living situations and communities. Demand for age-agnostic soft adventure products and services designed for need, rather than a participant’s age, is rising,” WGSN stated.
Future Dusk
Future Dusk, WGSN’s color of the year for 2025, represents an “era of transition” with its familiar and futuristic vibe. The opulent color possesses surreal and otherworldly qualities—traits that align with consumers’ desire for products and experiences that tap into the senses. “Moody and intriguing yet steadfast and constant, it offers a sense of mystery and escapism, but also a reassuring stability,” WGSN stated. While the “dependable dark blue” nods to the growing intrigue in space and unidentified aerial phenomena, it also serves as a grounding neutral. WGSN added that the color, which serves as an alternative to basic navy, will be important for classic styles and investment pieces. Metallic finishes can also transform the purple-tinted hue to “create a celestial allure in beauty and consumer tech, or applied to 3D renders to move it into the metaverse.”
The Forever Young Adult
The 30s are the new 20s. As more young adults live at home for longer and postpone milestone like marriage and having children, WGSN said the “global youth are redefining life’s timeline.” Brands can capitalize on this Benjamin Button-like regression of society, however. The resurgence of cultural nostalgia, from Dungeons and Dragon groups making a comeback and Disney adults to adults buying Jellycat dolls and Mini Brand toys for themselves are examples of this mindset. WGSN said brands must rethink how they connect with the young at heart across all industries.
Fake Food
Move over disco balls and bows, there’s a new novelty in town. Whether its hamburger-shaped area rugs, popcorn vases or ice cream cone dog toys, WGSN said consumers are embracing “treat culture” with trompe-l’oeil candles, tabletop, stationery, toys and décor. The goal for the faux food products is to inject a feel-good vibe in what is otherwise average setting “Have fun and encourage your customers to have fun as well, no matter how small the treat or how cheekily the indulgence is portrayed. Play with textures, detailing and embellishment. Delve into nostalgia, elevate your product with premium materials and finishes or exaggerate your kidult appeal. There is something for every palate and the appetite is only growing,” WGSN stated.
The Global Pantry
Siracha was just the start of a bigger development in the sauces and condiments category. WGSN said pantries are “evolving to be reflective of consumers’ rising global eating patterns.” As consumers warm up to flavors from other regions, retailers have an opportunity to spice up their sales floor with Mexican salsa macha, Chinese chilli crisp, Japanese yuzu koshu mayo, Indonesian sambal, Mojo Rojo from The Canary Islands, pandan kaya curd or ube halaya.
AI Companionship
Though technology has in some ways created the global loneliness crisis, it may also provide a solution. The advancement of AI technologies embodied in humanoid and social robots, wearable AI devices and AI agents is coinciding with advocacy for social connections. “Think of them as smart assistants, caregivers or digital companions. These novel human-machine interactions will escalate in 2025, with AI engaging more deeply with humans to provide emotional support, alleviate loneliness and redefine our relationships with technology,” WGSN stated.
