wagely appoints Noor Elahi as Managing Director of Bangladesh


Former Country Manager at Western Union, Noor Elahi, is joining wagely Bangladesh as the Managing Director. Most recently, the Country Manager of Western Union for Bangladesh, Sri Lanka, and Maldives, Noor adds an immense wealth of understanding of the local financial services market, customer behavior, and alignment with our vision and mission.

With an immersive experience of 16 years across the Telecom, FMCG, Cross Border Payments, and Fintech industries, Noor has been instrumental in developing innovative and customer-driven solutions, in his previous roles. With the expertise in working closely with regulators and partners to create new market opportunities in his previous organization, Noor brings significant expertise to support wagely’s growth in Bangladesh.

“I am very excited to join wagely –  one of Southeast and South Asia’s most exciting FinTech companies, which is founded with a social purpose and a mission to reduce the poverty by giving disruptive financial solutions to millions of lower- and middle-income workers and reduce their financial burden,” shared Noor Elahi. “I adore the vision of the Founders and Board Members, and I truly felt connected to the larger meaning to serve the community through this platform.”

Tobias Fischer, CEO of wagely, said: “Bangladesh, with a 4.22 million worker pool in the RMG sector alone, and 90 million people employed across industries, promises the immense potential for wagely in the market. Together with Noor’s contribution as the Managing Director of Bangladesh, we can continue to serve as a holistic financial wellbeing platform and build a financially resilient workforce for a better future for the country.”

wagely is Bangladesh’s first financial wellness platform that pioneered the service of Earned Wage Access (EWA) in the country, allowing workers to access a portion of their already worked-for salary. A proven remedy to reduce financial stress and enhance productivity, wagely has helped RMG factories reduce migration rates by up to 60%, and up to 80% of workers have reported having less financial stress and being more loyal to their employer company after using the wagely product.

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