A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
Vicunha, one of Brazil’s most well-known jeanswear businesses, just debuted its first hemp-based jeans style. The Texbrasil brand (Program for the Internationalization of the Brazilian Textile and Fashion Industry) is one of the first Brazilian textile companies to invest in the production of fabrics with this input. It is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export and Investment Promotion Agency).
Hemp is used to make the denim and twill textiles, and it is one of the most versatile and ecological fibers on the planet.
There are four goods made from a blend of cotton and hemp: Hemp and Hemp Light (in denim) as well as Itacaré and Maragogi (in twill). The new products are part of Vicunha’s V.Eco range. Hemp has several advantages, including a high yielding culture and the fact that it is a renewable resource. This implies that, in comparison to other raw materials, it generates far more fiber per acre, needing even less water and land in your crop.
“We are in a constant search for sustainable innovations and solutions that save resources and reduce the impact on the environment. And we saw this opportunity in hemp, to deliver to the market a sustainable product, of high quality and low environmental impact”, highlights Renata Guarniero, marketing manager at Vicunha.
In addition, in collaboration with the Swedish business Polygiene, the textile brand has developed a revolutionary technique that prevents the growth of odor-causing bacteria caused by perspiration, heat, or humidity. Vicunha’s products are offered in Denim and Denim Color bases.
