ThredUP, one of the largest online resale platforms for women’s and kids’ apparel, shoes, and accessories, today announced that Noelle Sadler has joined the company as its chief marketing officer (CMO). As thredUP sharpens its focus on inspiring a new generation of consumers to think secondhand first by capturing the mindshare of younger generations, Sadler will apply her expertise in eCommerce marketing and merchandising to secondhand. She is the company’s first dedicated CMO in nearly five years and will report to thredUP President Anthony Marino, who previously oversaw marketing.
“thredUP has made great strides towards our mission of inspiring a new generation of consumers to think secondhand first. As we continue to shift consumer preference from new to used, it’s imperative that we make shopping secondhand as easy as possible and provide a delightful experience for the next generation of thrifters,” said Anthony Marino, President at thredUP. “Resale is taking hold of the modern shopper, and Noelle’s expertise will help enhance the customer experience and in turn fuel growth among young buyers.”
Sadler joins thredUP from online fashion retailer Lulus, where she most recently served as CMO. Previously, she held several marketing leadership roles at MAC Cosmetics and cofounded Retold Recycling, a subscription-based clothing clean out service. Sadler has a Master’s degree in Business Administration from IESE Business School, a Certificate in Sustainable Business Strategy from Harvard Business School Online, and a Bachelor’s degree in Fine Arts in Film & Television Production from New York University.
“thredUP is undeniably changing the way the world shops and I’m eager to further the company’s mission. My expertise is deeply rooted in consumer marketing and merchandising, while my passion closely aligns with sustainability and reducing fashion waste,” said Sadler. “As a thredUP customer, I’m thrilled to have the opportunity to use my marketing expertise to drive awareness of the mission and enhance the customer experience and build brand loyalty. I look forward to building on the incredible work thredUP and its marketing team have already achieved.”
This spring, the company kicked off several marketing campaigns aimed at reaching a new audience of thrifters and inspiring younger consumers to embrace secondhand over fast fashion. These initiatives included the company’s first brand awareness campaign saturating the Seattle market, which coincided with a climate positive concert during Coachella to raise awareness of single-use fashion waste. The company also collaborated with celebrity stylist Karla Welch during both festival season and wedding season – two of the most wasteful fashion moments of the year – to help consumers dress responsibly for events without sacrificing style.