Montreal-based non-profit organization, CLEAN RECYCLING INITIATIVE™ announced that it launches a Sustainable marketing idea competition. The competition is to facilitate fresh and innovative ideas of promoting the most sustainable technology platform in the global textile industry, named as Clean Recycling Initiative.
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McGill University in Montreal Canada, Fashion Institute of Technology in New York, USA, SUNY Korea in Seoul, Korea, HEC in Montreal Canada, University of Montreal in Montreal Canada, Guy Concordia in Montreal Canada, etc., have either confirmed or on the invite list for the competition. All students will compete against each other on the “OPEN” platform and the best submissions will be awarded.
They are now inviting universities in Bangladesh as well! Students from Bangladesh can participate and submit idea. Bangladesh based Textile and Apparel Focusing media “Denim Focus” is associated with this competition for Bangladesh.
September 01-09th : Competition kick-off & Regional information sessions
September 26th – October 7th : Submission Presentation
October 10th – 18th : Judging Period
October 28th : Award Ceremony
Shafiul Islam, President of Judges, R&D Product Design Specialist, Superior Glove
An Pham, Founder and Designer, BOIDA Vegan Outwear
Sarah Cook, Product Manager, Kamik
David Ng, Import Manager, Tai Lung Canada Ltd.
Sae Chang, Founder and CEO Heat MXTM and Clean Recycling Initiative
The students will be challenged to come up with effective ways of delivering messages according to the following segments and target audience:
Segment 1: Educate the public with the issues created by textile wastes, in particular, where the wastes end up even when they are put in local blue bins, salvation army, etc., with the assumption they are recycled / reused. Target audience: Everyone around the globe, i.e., consumers of textile goods and creators of textile wastes
Segment 2: Promote the technologies of Clean Recycling Initiative within the global textile industry for cleanly recycling process-wastes from textile factories. Target audience: Brands, Manufacturers, Retailers, Distributors and Transporters of any textile goods