Online apparel market is expected to grow at a CAGR of more than 11%


The online apparel market is expected to grow at a CAGR of more than 11% during the forecast period  2020-25. The accelerating population growth and high uptake of technology propelled APAC to become the largest region for online apparel shopping in 2020, overtaking the Americas. APAC will continue to grow its share, largely boosted by the continuing rapid growth in the Chinese apparel market. Being a manufacturing region has alleviated APAC of major supply chain struggles and the subsequent inflation rises felt in other regions, making it an attractive market for expansion.

The Online Apparel Market Research Report offered by GlobalData Plc provides a detailed analysis of both the historic and forecast market data of online apparel sales of different product segments in global apparel markets.

Key Highlights

  • APAC will dominate the global online apparel market during the forecast period, as Europe is struck with more woes
  • The footwear segment continues to be a key category for growth as technology supports consumer confidence
  • Technology is consistently a key component of trends driving the global online apparel market, as the metaverse becomes the main talking point
  • Online specialists were well-positioned to succeed in the pandemic and will remain dominant in the forecast years

Key Online Apparel Market Drivers

The pandemic has made consumers value their time more, and many are now seeking more convenient ways to shop so that they can prioritize other activities like exercise and socializing. This will be supported by apparel brands investing further in their online platforms to boost efficiency and improve shopper experience, for example by adding fulfillment options such as click & collect and third-party pickup and using technology to provide tailor-made product suggestions.

Online Apparel Market Overview

Market Size 2020 $465.8 billion
CAGR >11%
Forecast Period 2020-2025
Key Regions Asia-Pacific, Europe, Americas, and Middle East & Africa
Key Countries The US, China, the UK, Germany, Japan, South Korea, France, Italy, India, and Brazil
Key Categories Clothing, Footwear, and Accessories
Leading Companies ASOS, boohoo group, Zalando, Amazon, Next, Shein, Nike, and Uniqlo
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