Shaping technologies, silk blends, soft retro fabrics—Naveena Denim Mills has long pushed the boundaries of the denim industry. Now, the Pakistani company is taking a step forward in agility and innovation with the launch of its own $25 million state-of-the-art garment facility.
The company recently announced the launch of Naveena Garments, a vertically integrated setup that will leverage its in-house spinning capabilities and denim mill to offer brands a speed-to-market model and seamless supply chain.
“Value addition in exports is essential for Pakistan’s economic growth. With over five decades of experience in the textile sector and a strong foundation in spinning and denim manufacturing, vertical integration was a natural next step. This garment facility enables us to offer a true one-window solution to our global customers,” said Asad Asif, managing director of Naveena Group.
Located in the port city of Karachi, Naveena Garments is expected to be fully operational by mid-November 2025. The total planned capacity is one million pieces per month. The facility will span 475,000-square-feet across seven floors, making it one of the most advanced setups in the region, Asif said.
The company anticipates verticality will broaden its customer base and strengthen relationships with existing partners in Europe and the U.S. Asif said vertical integration is becoming increasingly essential in the textile and apparel industry. Customers are prioritizing suppliers who can offer complete solutions under one roof, reduce lead times, and simplify supply chains.
“Our move aligns perfectly with this shift and ensures we remain at the forefront of global sourcing trends,” he said. “It enables us to offer faster lead times, better coordination, and increased value, all of which are crucial in today’s competitive market.”
Naveena Garments is committed to upholding the company’s holistic approach to sustainability. Beyond providing clients with sustainable fabrics made with low-impact dyes and finishing and washing techniques, the facility itself reflects this commitment. It is LEED Gold Certified, equipped with a 1 MW solar plant and a water recycling system. Asif said the garment unit will begin operations with 40 percent green energy, compared to 15 percent in its spinning and denim operations.
“We’ve invested in brand-new Italian machinery and an air-drying system to further reduce our carbon footprint. This facility is not just about scale—it’s about setting new benchmarks for sustainable manufacturing in Pakistan and beyond,” Asif said.
By managing the full value chain, he added that Naveena can offer a comprehensive sustainable solution.
Asif said the response from the industry has been overwhelmingly positive. “Naveena’s focus on innovation and sustainability has always resonated with clients, and they are excited to grow with us through this new chapter,” he said.
