Mango has decided to open up its online selling channel to third-party brands, to extend its commercial offer in complementary product categories. The initial phase, following the development, works it has carried out to evolve its platforms, has been the signing of an agreement with the Italian brand Intimissimi, owned by Grupo Calzedonia, to market a broad selection of garments from the collections of the lingerie brand via Mango’s online channel.
The agreement aims to be able to offer Mango customers new products that cater to all their needs. According to Mango’s Online and Customer Director, Elena Carasso, “our aim is not to become a huge multi-brand marketplace, but to extend our commercial offer alongside brands that are compatible with our positioning”.
Initially, the agreement with Intimissimi will have a duration of 3 years and it is planned to launch this service in 6 countries (Spain, the Netherlands, Germany, the United Kingdom, Portugal, and France), to extend this progressively to the other markets in which Mango sells via its online portal.