Levi’s celebrated the opening of three new mainline stores in Canada this month.
The stores are in Kelowna, Toronto and Midtown Saskatoon. The latter is the first Levi’s owned-and-operated store in the Saskatchewan province. The stores are in regions where Levi’s e-commerce sales and consumer demand have been particularly strong, the brand said.
In a blog post on Levi’s website, Vicky Skelton, managing director for Levi Strauss & Co. Canada, said the stores showcase a premium shopping experience by offering Levi’s full range of denim lifestyle products including dresses, skirts, jackets, shirts and outerwear. “The goal is to bring the full outfit to our consumer—not just the jeans,” she added.
Additionally, Levi’s opened a store in the DIX30 shopping center in Montreal in the summer.
The latest store openings underscore Levi’s mission to meet brand fans where they are. They are the first new permanent locations in Canada in two years, bringing the total number of Levi’s stores in the country to over 50. Skelton noted that new store openings in Canada will continue at a similar pace next year.
“Canada is such a vast geography with a relatively small yet diverse population. We’re always looking at ways to innovate around that and reach even more fans,” she said.
U.S. denim brands are expanding their global footprint in 2024. This week, Rag & Bone opened a new store in Sydney.
In India, Wrangler is growing its presence with six new stores. Ace Turtle, the exclusive licensee of Wrangler in India, said it has plans to open over 60 new retail stores in the country over the next year.
Meanwhile, Guess Jeans has opened brand stores in Amsterdam and Berlin this year.
