The Levi’s® brand officially made the cut this week on episode five of Making the Cut, Amazon Prime Video’s fashion-focused original series to find the next great visionary designer. Hosted by Tim Gunn and Heidi Klum, the show features 10 fashion designers from around the globe competing in weekly design assignments in Los Angeles; each winning look is immediately available in Amazon Fashion’s Making the Cut store. At the end of the competition, the winning designer will receive $1 million to fuel their brand.
After several iterations of challenge ideas, the contestants were ultimately tasked with the “Levi’s® Avant-Garde Challenge,” which required creating a two-look collection using Levi’s® denim fabrics, sundries, and trims. The two designs included a high fashion avant-garde runway look and an accessible, ready-to-wear version of that design. Designers worked alongside Karyn Hillman, chief product officer, to co-create a design that captures the authenticity of the Levi’s® brand, in addition to the originality and innovation of each designer.
Gary Graham created the winning design, a Levi’s® Upside-Downable Trucker. He was inspired by the character Mr. Dark in one of his favorite movies, Something Wicked This Way Comes, for the avant-garde runway look and by the movie, Carny, for the ready-to-wear look. He reimagined the Levi’s® Trucker, creating a cocoon shape, which he has experimented with for the past decade. The jacket is versatile and can be worn in two different ways. In one form, it’s a short-cropped oversized jacket and then, when rotated 180 degrees, the jacket creates a longer silhouette and a more “cocoon-like” fit, so you can carry the volume differently.
“The shape is designed to inspire creativity and promote experimentation, and since the form is not specific in terms of traditional tailoring, it can fit different body types,” Gary said. “It can also be styled in various ways and brought into personal style in fluid ways, much like the iconic Levi’s® jacket.”
“Originality and authenticity are at the core of what we do and that’s why we love working with emerging designers,” said Karyn Hillman. “Ultimately, we set out to inspire authentic self-expression – creating pieces that are new yet timeless, and something you can wear again and again. Gary’s reinterpretation of our Trucker Jacket perfectly infuses his spin into our denim icon, creating something completely fresh and unique.”
The Levi’s® Upside-Downable Trucker Jacket is available for purchase exclusively in Amazon Fashion’s making the Cut store. Season two of Making the Cut is available to stream on Amazon Prime Video, with two new episodes available every Friday through August 6th.