New Balance and Levi’s are teaming up once more for a limited-edition 990v3 Denim Indigo sneaker. With its characteristic smooth lines and gray color palette, the New Balance 990 series, like the Levi’s 501, is a signature silhouette for the footwear company. The 990v3 was introduced in 2012 to commemorate the shoe’s 30th anniversary and is still one of the most popular models in the 990 series.
Levi’s famous Shrink-To-Fit denim — which is commonly used on the iconic 501 jeans — is combined with extra hairy sude overlays inspired by the back of Levi’s leather patches in both “Indigo” and “Grey.” By blending a triad of blues, “Indigo” keeps things mainly tonal, but “Grey” contrasts its two grey hues with accents of cream. Both pairs have co-branded midfoot details, including a Levi’s pocket tab sewn to the N logo on the quarter panel. Comfort is provided by two-tone ENCAP midsoles, with cream laces on the “Indigo” and white laces on the “Grey.”
The Levi’s x New Balance 990v3 sneaker is available in indigo and gray to symbolize both companies, and contains hairy suede inspired by the Levi’s leather back patch’s fuzzy back. The shoe includes a color-coordinated Levi’s tab linked to a co-branded New Balance logo and was made using Levi’s patented Shrink-To-Fit fabric.
Denim sneakers have become a staple of casual wear, with designers from all corners of the industry—luxury, streetwear, and heritage—elaborating on the style and generating seemingly infinite collaborations. In just one year, the trend has inspired popular styles from Virgil Abloh, Nike, and Converse, as well as collaborations with Kith, Coca-Cola, and 311.