Lee® and Wrangler®, iconic consumer brands in the portfolio of global lifestyle apparel company Kontoor Brands recently announced the new location of the Lee + Wrangler Hometown Studio in Greensboro, North Carolina. The co-branded storefront is located at 603 S. Elm St., in downtown Greensboro, also home to Kontoor Brands’ global World Headquarters.
“Since opening in 2019, the Lee + Wrangler Hometown Studio has provided a unique opportunity for our brands to create a direct connection with our consumers in Greensboro, a community that we are proud to call home,” said Chris Waldeck, EVP, Global Brand President, Lee. “The new location, just minutes from our previous location on South Elm Street, offers an expanded retail footprint that we can leverage as a test-and-learn environment, offering local consumers a taste of the latest retail trends along with our iconic denim products.”
The Lee + Wrangler Hometown Studio will feature the brands’ most popular male and female collections, including All-Terrain Gear by Wrangler and the Lee’s Women’s Heritage collection. The store will also feature rotating, limited edition brand collaborations. In addition to unique product availability, the store will offer unique and innovative retail experiences like custom tailoring and laser imaging, along with music and special events throughout the year.