JCPenney Joined The Jeans Redesign Project


Aiming at reducing the environmental impacts of our operations and offer more sustainable products to our customers, JCPenney has joined The Jeans Redesign. As part of this project, JCPenney is focusing design and manufacturing efforts on durability standards, eco-friendly packaging, increasing our organic and recycled fibers content, and eco-friendly wash programs.

“With this initiative and part of our ongoing sustainability commitment, we are steadily building long-term sustainability into our products, processes, and practices to offer our customers the best products with less environmental impact and in the most ethical, safe, and sustainable ways available,” said Briana Seferian, senior designer, specialty women’s apparel and circularity lead for the Product Sustainability Working Group, JCPenney.

Joining 94 participants including major fashion brands, retailers, garment manufacturers, and fabric mills, JCPenney has the opportunity to hear the latest design and manufacturing insights that can be used to help drive a more sustainable future for jeans and all fashion products. Previously, retailers have shared how they have sourced organic content, included recycled content in fabric, removed metal rivets, excluded toxic substances, and promoted safe processes in making jeans.

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