ISKO has signed the Dutch Denim Deal, for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government, following the EU Green Deal and the Circular Action Plan. The deal includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties like Scotch & Soda, PVH, Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers
The main objective is to collectively produce a total of 3 Million jeans with (a minimum of 20%) post-consumer recycled cotton (POCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textile in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a ‘reverse supply chain’ for recycled cotton and create a systemic change to close the denim cycle.
The denim industry still has a negative image due to its high carbon footprint. Nevertheless, in recent years many good steps have been taken in the field of recycling. But these steps are on a small scale, limiting the overall impact. The complexity of properly separating worn textiles, which can be years old and very contaminated, requires a lot of knowledge and research. The consumer often sees that indelible textile mountain online and in the media.
“The Dutch Denim Deal fits perfectly into ISKO’s circular strategy,” says Marc Lensen, Head of Global Communication. “Our scale and knowledge of sustainable technological solutions will increase the overall impact and accelerate circularity in the denim chain.”