IDÉ House of Brands Introduces a New Collection of bluesign® PRODUCTS for B2B Sports and Leisure Brand, iwear

IDÉ House of Brands (idegroup.eu), the largest privately-owned supplier of promotional products in the Nordics, proudly announces the launch of its first bluesign® PRODUCTs as part of the latest collection for their sports and leisure brand, iwear (URL). IDÉ House of Brands is the first promotional products company in the world to be certified to produce bluesign® PRODUCTS and is excited to introduce the first iwear styles made from 100% bluesign® APPROVED fabrics.

Arriving with the Autumn/Winter 2024 collection, these will be the first iwear items to carry the prestigious bluesign® PRODUCT label. This achievement reinforces IDÉ’s leadership in the promotional product industry, showcasing their commitment to reducing environmental impact and ensuring product safety across their supply chain. For bluesign®, this launch represents a significant milestone in the industry’s adoption of clean chemical management practices.

Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands:

“We are committed to reducing our environmental impact and continuously improving our environmental performance as an integral part of our business strategy. Becoming a bluesign® SYSTEM PARTNER was a natural step forward in our sustainability efforts. Joining the bluesign® network gives us the tools and support to take full control of our supply chain in terms of environmental impact. It pushes us to set higher standards and increase product safety throughout our product selection. We’re thrilled to see many of our partners follow suit, and together, we’re setting a new benchmark for the entire industry.”

Quote from bluesign CEO, Daniel Rüfenacht:

“IDÉ House of Brands is setting a strong example of how companies can lead by action in the promotional products industry. By introducing bluesign® PRODUCTs and integrating bluesign® APPROVED fabrics into their iwear collection, they are demonstrating that responsible production and high-quality products can go hand-in-hand. We are proud to partner with IDÉ in their clean chemistry journey and look forward to continuing to support them as they set new standards in environmentally responsible manufacturing.”