H&M move’s new snow collection: A fresh perspective on performance, however you move


H&M Move, the popular sportswear brand, is set to revolutionize winter performance wear with the launch of its highly-anticipated Snow Collection. This multifunctional range is designed to make snow sports more accessible to all enthusiasts, offering a balance between affordability and high-performance features. The collection will be available for both men and women, ensuring that individuals of all genders can hit the slopes in style. The Snow Collection will be available online at hm.com/move, with the first drop scheduled for November 9 and the second drop on December 28, 2023.

H&M Move’s Outdoor Product Manager, Mfon Boman, expresses the brand’s vision, stating, “By introducing performance wear that balances function with highly fashionable snow gear, we want to inspire everyone to hit the mountains. Given the level of detailing and high-quality materials, this collection is taking our snow sports segment to the next level.”

True to H&M Move’s collaborative spirit, the Snow Collection was developed in partnership with the expert outdoor agency Grand Studio. This collaboration was informed by rigorous testing of H&M Move’s trademarked fabric innovations for performance, including the windproof, waterproof, and breathable StormMove™, the heat-retaining ThermoMove™, and the quick-drying and moisture-wicking DryMove™.

The Snow Collection offers a complete layering system for both men and women, ensuring that all winter athletes can find the perfect combination to suit their needs. Key pieces include oversized jackets, baggy snow pants, fitted ski trousers, non-quilted puffer jackets, and modern one-pieces. Men can also enjoy the high-performance StormMove™ 3-layer shell set.

The color options are extensive, with women’s selections including classic black and white, as well as a striking bright red for the first drop, followed by a combination of black and beige for the second release. Men’s color choices feature classic black, grey, white, and a trendy purple. To complete the winter look, the collection will include a range of accessories, such as mittens and goggles.

H&M Move’s Snow Collection not only offers stylish and functional winter gear but also presents an opportunity for all winter sports enthusiasts to pursue their passion without breaking the bank. With its accessibility and quality, this collection is sure to inspire individuals to embrace the snow in 2023 and beyond. Don’t miss out on the chance to elevate your winter sports experience with H&M Move’s Snow Collection, available at hm.com/move.