H&M Move, the activewear brand on a mission to democratise move wear and promote physical activity, has teamed up with breakthrough material science company LanzaTech to create garments made partly from captured carbon emissions.
The innovative partnership aims to push the boundaries of sustainable sportswear by utilizing LanzaTech’s CarbonSmart™ polyester, a groundbreaking material that repurposes carbon emissions, combined with H&M Move’s own trademarked DryMove™ technology that wicks away moisture from the skin, keeping athletes comfortable and dry while on the move. The launch includes a jumpsuit, a top, and a pair of tights, all parts made of LanzaTech CarbonSmart™ polyester with a DryMove™ finish.
“In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made of CarbonSmart polyester, a ground-breaking material using repurposed carbon emissions. This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future,” says Simon Brown, general manager at H&M Move.
Jennifer Holmgren CEO of LanzaTech, adds: “The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing.”
With this partnership, H&M Move is driving the change toward a more sustainable future in the sportswear industry, demonstrating that innovative solutions can be found to reduce the environmental impact of clothing production. By utilising captured carbon emissions and pushing the boundaries of material science, H&M Move and LanzaTech are paving the way for a new era of sustainable sportswear that combines style, performance, and environmental consciousness.
