A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
Black denim, a favorite of fall and winter collections, has just been revamped of time for the colder weather by the Dutch company G-Star Raw. The company will launch next month with the black denim, which it considers the most natural of its kind. It’s the first black denim fabric in the world to follow the high requirements of circular fashion with Gold certification Cradle to Cradle (C2C). With longstanding business partners Archroma and Artistic Milliners, the company has crafted its label for circulation, using the G-Star mill for making the first C2C-certified denim cloth.
A 100 percent organic cotton cloth with human and planet-safe black fluid dyestuff and pigment coating, the Relz Black Denim O has recyclable and easy to scrub, leaving water effluent behind. The application of paint is simplified from 8 to 10 steps to just 5 steps, which lowers water consumption by 52%, 65% and chemical consumption by 14%, and emit 71% less carbon dioxide. This eight styles set include slim men’s jeans and a twin breasted coat, a pencil top, a bombers’ jacket, and a selection of women’s jeans—all of them with sturdy, black denim.
Recently, the industry welcomed the iconic appeal of black jeans, where brands like white house black market concentrated on black denim and Spanish denim mill Tejidos Royo launched explicitly black denim foam dyeing technology. The sustainability bid of G-Star Raw will be available from 11 November in stores and online.
