Blue Five, a Moroccan denim company, has recently launched its first retail location in Casablanca’s eastern An Sebaâ district. The company, which sells men’s, women’s, and children’s clothing, has been dubbed “the first 100 percent Moroccan jeans brand” by local media, and the store is the first in a planned succession of retail outlets around the nation. The vertically integrated firm is said to offer “new and ecologically friendly” denim jeans that are not just reasonably priced (about $32 for a pair of women’s jeans, according to the company’s website), but also of “reliable” quality and delivery.
The majority of the jeans on the brand’s website are made of cotton-elastane mixes or cotton, lyocell, and elastane. Blue Five employs around 1,000 competent textile workers, according to Moroccan media. Its business model has been purposefully aligned with the country’s made in Morocco’ and local consumption strategies, which were jointly conceptualized by the country’s Ministry of Industry and Trade and the Moroccan Association of the Textile and Apparel Industries, and it is proud to be “the first 100 percent Moroccan jeans brand for Moroccan families.”