DENIM As A FASHION INSPIRATION In BOLLYWOOD

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Soma Parvin

Did you know that the popularity of denim is not limited to the fashion industry? Its popularity has also spread to Hollywood and Bollywood. Even there is a Tamil movie called “Jeans”. From Barack Obama to Hollywood, Bollywood to Tollywood or all types of working people wear denim clothing. Denim is a universal fashion. It is a garment that can be worn by people of all ages and professions. Denim doesn’t take any different seasons; it is used all year round around the world. Anyone can do casual style in denim. Denim is an all time hit in the world of Bollywood. Let’s talk about denim is used as a fashion inspiration in Bollywood.

History of Denim Fashion:

The word denim comes from the “serge de Nimes” fabric made in the French city of Nimes, where it originated. It was first used in America in the late 18th century. Jeans are derived from the French word “Genes”. Levi Strauss, a businessman, and Jacob Davis, a tailor, provided miners with denim pants that were made from durable materials and reinforced the tendency to tear pants with rivets to make the pants more durable. Since then the jeans legend began and the brand Levi Strauss is still widely successful. That’s why Levi Strauss & Co. in the United States is called the “founding father” of denim. Denim was first used for clothing worn by workers. Then in 19330s it became hugely popular when Hollywood began making cowboy movies where actors wore jeans. The fashion was further inspire by Hollywood with Marlon Brando’s 1953 film “The Wild One” and James Dean’s 1955 film “Rebel Without a Cause”. Denim entered fashion from the counterculture in the 1960s and 1970s when manufacturers began making jeans of different styles.

Denim in India:

Denim, in the present days has become one of the most promising categories in Indian apparel market. The Indian denim industry has shown continual growth over the years and currently. Consumer, especially the youth, are increasingly adopting denim as a core apparel. Even in the 70’s and 80’s there was a time in India when the younger generation was lusting for jeans, On their shopping list jeans was always tried. There were several songs to celebrate jeans at that time and even a Tamil movie called “Jeans” was made.

Bollywood’s Love for Denim:

Bollywood is called the mecca of fashion and we all know it well, fashion and styling trends from Bollywood. For decades, Bollywood has been as inspiration for fashion and style. There are some movies that has created huge fashion trends, some of which are still followed, be it college fashion or wedding or any other fashion. Researchers have reviewed 10 popular Indian films every decade since 1970 to find out the uses of denim. Among them were selected 5 films in which denim and its variants were used by costume designers and iconic fashion sets. Thus 25 Bollywood movies were critically evaluated on usage and promotion parameters. Bollywood films created fashion trends in a way that had a huge impact on Indian denim.

Denim in Bollywood Flims:

Bollywood Fashion Highlighting Denim Garments:

Indian fashion developed rapidly in the 1970’s. Denim shirts and flare pants were in vogue for men during this period. The transition from unexpected 70’s to the expressive 80’s was smooth, fashionable, stylish. Indian films of the 1990’s were as fashion conscious as any other decade. The first half of the 90’s was ethnic clothing, Short sleeves and sheer dupatta. During the later half of the decade, things toned down with Crop tops, shorts, Off-shoulder, halter neck and denim overall. The movies “Kuchkuch Hota Hai” and “Dilto Pagal Hai” have given a new identity. In 2010 from shorts or skirts to strapless gowns, this decade has seen the introduction of bold fashion statements. However, movies like “Zindegi Na Milegi Dobara” have popularized outfits and glamorous Bollywood tops with holiday mood. Even now Bollywood movies are making a lot of inspiration centering on fashion.

 

 

 

 

 

 

 

Prominent Denim Styles Worn by Celebrities of Bollywood:

Denim Jacket, has given an iconic fashion statement to both men and women. It is a popular type of casual apparel. In 1970, Amitabh Bachchan wore a denim jacket in the movie “Zanjeer” and set a major fashion goal. Since then young people have been attracted to denim jackets. Kajol wore denim jacket in the 1990 movie “kuch kuch hota hain” and set it as a style statement for girls. Even denim jackets still maintain a good trend.

Denim Saree, Saree is the most ethnic and classic Indian women’s clothing. The love for this traditional dress has been redesigned, styled and denim saree has added a new dimension on it. Celebrities are also giving it more prominence now.

Denim mini skirt, will definitely give a perfect look for girls. Regardless of the season, denim has an exceptional place among different types of clothing. Looking at the outfits of popular Bollywood actresses, we can consider denim skirts as a comeback.

Denim shirt, has been popular type of casual apparel with both men and women. Umila Mantodkar wore a denim shirt in the movie “Rangeela”  in 90’s which became an inspiration for college going girls at that time. The denim shirt is still and it is very popular among young people.

Denim dungarees, are staple item and a gorgeous styles including denim playsuits.   It became very popular in the 1990’s wearing Kajol in “Kuch Kuch Hotahai” movies. It is still a very popular trend.

Conclusion:

For India denim is a log sustain imports. In India, denim started as a youth story, as young people found it fashionable and comfortable. So over time brands are now providing innovation products. Researchers are creating new denim products highlighting Bollywood for mass production of denim products. Creative designers are always creating new things. As a result, the demand for denim products in the world market is increasing. There is no doubt the future of denim is sustainable.

References:

  1. https://www.jetir.org/papers/JETIRC006035.pdf
  2. https://www.historyofjeans.com/jeans-history/history-of-denim/
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