CFDA ANNOUNCED AMERICAN FASHION ENTERS INTO THE METAVERSE

Advertisement

CFDA is proud to announce their entry into web3 and first-ever metaverse and NFT partnership and educational program alongside a best-in-class coalition of digital creatives and thought leaders. With creative consultancy 5Crypto, we will work with The Sandbox and Polygon Studios to establish a web3 blueprint for American fashion in the metaverse with a mission to educate, innovate, and create community in a digital world.

This landmark partnership is an opportunity for our organization to leverage the next generation of digital innovation bridging fashion and crypto by providing CFDA members with knowledge and linking them to resources to seamlessly usher in the future of our industry and next wave of commerce.

American design talent will be piloted into virtual spaces to introduce web3 to a larger consumer segment and provide brands with insights that will allow them to authentically engage and empower their communities, while establishing new revenue streams. The CFDA will also be offering members professional development and educational resources, allowing them to gain insights and cultivate opportunities for their businesses.

“Our mission is to position our members as leaders in the global innovation of fashion and retail via digitally led strategies to support growth and expansion. With the support of The Sandbox and Polygon Studios, the CFDA is poised to educate and empower business leaders for generations to come,” says Steven Kolb, CEO of the CFDA.

The Sandbox, a leading metaverse co-founded by Sebastien Borget and Arthur Madrid, empowers creators to build their own virtual and gamified worlds. The Sandbox’s decentralized platform provides endless possibilities for creation and collaboration; previous collaborators include Snoop Dogg, Gucci, and Adidas.

The initiative also leverages the expertise of Polygon Studios, the NFT and gaming arm of Ethereum layer-2 scaling protocol Polygon. Polygon Studios already works with the majority of today’s top Web3 games and NFT projects and has helped multiple luxury brands enter Web3, including Dolce & Gabbana, Bulgari, Prada, and Adidas.

This partnership creates a holistic pathway to utility and interoperability that has yet to be explored by the fashion industry. The CFDA endeavors to bring together these visionaries and connect them with members and designers, endowing them with the knowledge they need to successfully enter the metaverse.

“The CFDA is the foremost authority in American Fashion, and we are honored to be partnering with them on their foray into the metaverse,” says Co-Founder and COO of The Sandbox Arthur Madrid. “We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and scarcity that will be playable in the metaverse!”

“The CFDA’s transition to Web3 is essential in creating a framework for digital creatives and securing the future of American fashion and culture. Polygon and Polygon Studios are immensely proud to be playing a role in this shift,” says Ryan Wyatt, CEO of Polygon Studios.

Advertisement
Previous articleGetting closer to home with TMAS technologies
Next articlePVH Corp. Published 2021 Fourth Quarter & Full Year Results