CLEAN RECYCLING INITIATIVE™ launches the International Sustainability Marketing Competition which will challenge students around the globe against their ability to educate the public on environmental issues arising from textile waste and the technology platforms of CLEAN RECYCLING INITIATIVE™ as the most sustainable technology platform not only in the textile industry but also global textile waste in general.
Bangladesh-based Textile and Apparel Focusing media “Denim Focus” is associated with this competition for Bangladesh.
Montreal, Canada-based non-profit organization, CLEAN RECYCLING INITIATIVE™ announced that they are launching an environmentally focused marketing case competition for university students around the world. Many prestigious universities from around the globe are set to participate in the competition (the full list of the participating universities is provided at the end of the press release).
“Although the list is already quite impressive, involving many geographic regions and prestigious names, we are working on expanding it further,” said Anna Belford, the Sustainable Development Specialist at CLEAN RECYCLING INITIATIVE™ and the coordinator of the event.
“The competition aims to educate the public on the issues arising from textile waste and facilitate fresh and innovative ideas for promoting CLEAN RECYCLING INITIATIVE™, the most sustainable technology platform in the global textile industry. The students will be challenged to come up with effective ways of delivering messages according to the two different competition segments,” Anna continued.
The segments Anna mentioned are as follows:
Segment 1: Educate the public about the issues created by textile waste, specifically where the waste ends up after they are put in local blue bins, donation bins, etc. Target audience: Everyone around the globe (i.e., consumers of textile goods and creators of textile waste)!
Segment 2: Create a marketing campaign that promotes the technologies of CLEAN RECYCLING INITIATIVE™ for cleanly recycling process waste from textile factories. Target audience: General public, Brands, Manufacturers, Retailers, Distributors, and Transporters of any textile goods.
Timeline:
Sept. 1 – 9, 2022: Competition kick-off & Regional information sessions (schedules for different time zones will be announced at a later date).
Sept. 26 – Oct. 7, 2022: Submission idea presentations
Oct. 10 – Oct. 18, 2022: Judging (Top 6 Finalists).
Oct. 28 – Nov. 2022: Award ceremonies.
Judges:
Shafiul Islam, President of Judges, R&D Product Design Specialist, Superior Glove
An Pham, Founder and Designer, BOIDA Vegan Outwear
Sarah Cook, Product Manager, Kamik
David Ng, Import Manager, Tai Lung Canada Ltd.
Sae Chang, Founder and CEO of Heat MXTM and Clean Recycling Initiative
“We are excited to see many prestigious colleges will participate in the competition! Students participating in the competition will learn about significant issues and challenges we face due to textile waste through the educational content provided by CLEAN RECYCLING INITIATIVE™. I am confident to say that the students will gain important new perspectives about our environment in the course of the competition and will come up with great ideas to promote the messages we aim to propagate”, said Sae Chang, CEO of CLEAN RECYCLING INITIATIVE™.
Sae went on to say, “We will be involving the public in the competition by allowing our social media followers to vote for the winners! It will be a fun and educational event for the global audience interested in saving our precious environment!”.
The winners of the competition will be awarded $3,500 for first place, $2,000 for second place, and $1000 for third place.
More details about the competition are available at the CLEAN RECYCLING INITIATIVE™ website ( https://cleanrecyclinginitiative.com/competition/ ).
Weekly newsletters will be going out to everyone on the mailing list for the competition. Anyone who would like to participate or receive these newsletters, please contact annabelford@cleanrecyclinginitiative.com
Participating Universities (in no particular order):
McGill University (Canada), Concordia University (Canada), Fashion Institute of Technology (USA), University of Queensland (Australia), Université de Montréal (Canada), Australian National University (Australia), Schulich School of Business (Canada), Trent University (Canada), University of Bristol (UK), Korea Advanced Institute of Science and Technology (Korea), Jashore University of Science and Technology (Bangladesh), Bangladesh University of Textiles (Bangladesh), University of Manitoba (Canada), Simon Fraser University (Canada), University of Victoria (Canada), University of Waterloo (Canada), University of Toronto (Canada) and Khulna University of Engineering and Technology (Bangladesh).
