Anna Braithwaite Joining M&S As Director of Clothing & Home

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Anna Braithwaite is joining M&S as Director of Clothing & Home Leadership Team, to lead M&S’s conversation with its millions of UK customers and show up to customers as more relevant.

Anna brings vast experience of delivering brand change with pace & impact. She will lead the streamlined marketing team made up of creative & channels experts striving to inspire, extend reach & change brand perceptions by showing up with energy, confidence & style. The function, supported by specialist agencies, will continue to focus on quality, style & trusted value with emphasis on M&S’s hero categories (such as denim) and opportunities for growth (such as kidswear & casualwear). The marketing team will continue to support and embed within the MS2 function in order to turbocharge growth on M&S.com, the UK’s second biggest clothing website.

Further Detail – Anna Braithwaite

  • Anna is joining this summer from Tesco where she is Global Brand Director for Non-Food and leads on sustainability (she previously headed up Marketing for F&F)
  • Anna has a breadth of marketing experience from over 15 years in the retail fashion industry including over ten at John Lewis
  • She has changed perceptions of major brands including relaunching Jacques Vert, Hobbs and F&F
  • At F&F she overhauled the brand and launched the ‘I only popped in for’ campaign to drive reappraisal
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