A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
Carolyn Murphy, an actress and model, has collaborated with the Mother brand to create a line made from unsold, discarded, or damaged waste fabric. The proceeds from the sale of these antique Americana-themed sculptures will go toward Sierra Club programs, one of the country’s largest environmental organizations.
In recent months, the fashion industry has embraced a new approach that entails giving unwanted garbage some form of additional value. This is known as upcycling, a word that has now become ubiquitous and which promises to help address the world’s second-most-polluting industry’s environmental issues. With its ‘60% Mother’ collection, made from pre- and post-consumer trash, denim expert Mother is one of the firms that has already adopted this new method.
But this autumn, the company is taking it a step further by extending the range in cooperation with Carolyn Murphy, all for a good cause. The American actress and model sketched designs of birds and flowers, which were then turned into needlework on garments fashioned of rag houses’ unsold stock and Mother’s own damaged stock.
