The U.S. Cotton Trust Protocol welcomes one of China’s top three denim manufacturers, Advance Denim, as a member of the system that provides mills and manufacturers the critical assurances they need to prove to their customers that they are an approved supply chain partner for brands and retailers who are sourcing more sustainably grown cotton.
Advance Denim’s membership marks a significant step in its ambitious sustainability program that employs advanced technology and innovation to minimize the manufacturer’s environmental impact. It wants to make sure its brand and retailer customers have transparency throughout their supply chains, which is why Advance Denim has decided to source more sustainable fiber through the U.S. Cotton Trust Protocol. Advance Denim’s membership in the U.S. Cotton Trust Protocol comes at a time when demand for denim is increasing amongst brands seeking to satisfy customers and their love for the versatile fabric. Recent Google Trends data reveals that online searches for new denim styles have increased exponentially over the last year across the world, with a 1,300-percent increase in denim masks and a 110-percent increase in denim cargo shorts.
Dr. Gary Adams, president of the U.S. Cotton Trust Protocol, said: “Advance Denim is committed to playing a leading role in sustainable solutions for the denim industry, and we are delighted to be supporting them in this ambition. Collaboration is key, as with each member that joins, we have greater resources to help provide tools and knowledge to not only help U.S. growers improve their sustainability practices but to also give more mills, manufacturers, brands, and retailers the supply chain confidence they need.”
Amy Wang, director of the board, and general manager of Advance Denim said: “Advance Denim aims to make innovative denim with minimal impact on the environment; to make cleaner and greener denim for the next generation. Becoming a member of the U.S. Cotton Trust Protocol gives us access to more sustainably grown cotton and the all-important data to prove this to our customers. Working with the Trust Protocol will allow us to further our sustainability ambitions while providing an important competitive advantage in a marketplace increasingly focused on supply chain transparency backed up by data and evidence.”