Target’s celebrating 60 years this month — that’s six decades of retail innovation. How’d it all start? Let’s go back to the very beginning: Target, Day 1.
On May 1, 1962, guests in the Twin Cities area lined up outside, eagerly awaiting Target’s first grand opening in Roseville, Minnesota. Heralded as a new idea in discount stores, Target differentiated itself from other retail stores by combining many of the best department store features — fashion, quality, and service — with the low prices of a discounter.
Opening day was full of excitement, with a big crowd waiting eagerly for the doors to open at 10 a.m. Perks like free parking, air conditioning and fast, easy self-service shopping delighted guests — as did the 75+ departments ranging from groceries to fashion. With everything on one floor (no stairs needed!), the sprawling store was an immediate hit, paving the way for the opening of additional locations in St. Louis Park, Crystal and Duluth, Minnesota, the same year. (Fun fact: The fancy, French-accent-inspired nickname ‘Tarzhay’ was coined in 1962 as well … and stuck.)