PVH Corp. announced that Sara Bland will be joining the company as Executive Vice President and Chief Strategy Officer, on October 31. She will join PVH’s Executive Leadership Team (ELT) and report to CEO Stefan Larsson.
Ms. Bland joins PVH from Kontoor Brands, Inc. where she was EVP, Global Strategy, responsible for the growth and corporate strategy, consumer insights, innovation platforms and key transformational projects, and was an integral member of the Executive Leadership team. Prior to this, she spent over ten years in senior strategy roles with world-class global consumer organizations, including GlaxoSmithKline and PepsiCo, moving from strategy and marketing to business leadership. Sara began her career with Proctor & Gamble in Canada in sales and marketing roles, before joining Booz Allen Hamilton as a consultant focused on consumer and retail strategy and operations. She received her MBA from Harvard Business School.
Mr. Larsson said, “Sara brings a rare combination of global strategy and operational excellence expertise. She is highly analytical as well as consumer and brand-centric, and has a strong, successful track record of partnering with company leaders to operationalize strategies to drive measurable results. Having recently launched our multiyear PVH+ Plan, Sara will play a critical role, working with me and the ELT, in driving our strategy forward to unlock the full potential of Calvin Klein and Tommy Hilfiger and deliver long-term sustainable growth.”
Ms. Bland said, “I’m thrilled to be joining PVH at this incredibly exciting time as the company moves ahead with speed to activate its PVH+ Plan. PVH has a truly unique opportunity to grow two of the most iconic brands in the world across global markets and I look forward to working with the talented team there to help drive the connection between brand, strategy, transformation and growth.”