Outerknown, California-based clothing label, adds to the world’s first biodegradable denim roster of resilient denim pioneers like Denham, Stella McCartney and Triarchy. Last week, the company launched the Iconoclast high rise skinny, a women’s jean made with Candiani’s Coreva stretch technology that uses recycled, plant-based rubber as opposed to the traditional petrol-based elastane that wreaks havoc on the climate. It uses an eco-friendly stretch of a combination of 96% organic and 4% natural rubber. The women’s denim will be retailing for $248 and will be shipped between Nov 9 and Nov 16 for pre-order on the Outerknown website. The style is offered in medium and lightweight denim in 24-32 sizes.
The sustainable company is only relatively new to women’s wear, which in the beginning of 2019 launched its first line of women, but is not new to responsible manufacture. In 2015, Outerknown was created in response to positive shifts within the apparel industry, by the 11-time champion surfer Kelly Slater and designer John Moore. In 2019, the Econyl recycled nylon early spent more than 90% of all fibers used in his line, which turns the plastic waste of oceans into new apparel material. In 2019, through its ongoing partnership with Levi’s, Outerkka launched denim made from cottonized hemp. Slater said on an Outerknown website in a letter: “In Outerknown, sustainability does not constitute a campaign slogan or anything we take lightly.” “We’re basically who sustainability is. The organization continues because of its profitability.