As a part of the Ellen MacArthur Foundation’s Jeans Redesign initiative, the Swedish brand Monki unveils its most recent denim line that focuses on the circular economy, highlighting the company’s aspirations for a more circular future.
The brand Monki concentrates on the heart and spirit of its denim line for its debut collection created in accordance with the circular principles of the Jeans Redesign initiative. a critical step for the brand in the direction of a circular future.
The slim Monokomi, the 3/4 tapered Taiki, and three community favorites—the high-waisted, wide-legged Yoko, the slim Monokomi, and the classic jacket—are all part of the collection. All four pieces are available in a rich, classic indigo.
“In accordance with the recommendations of the Ellen MacArthur Jeans Redesign Foundation, we took into account every feature and detail of each garment. The H&M Group hopes to design all of its items in a circular manner by 2025; this is just the beginning of our work with the Ellen MacArthur Foundation, according to Caroline Carlryd, head of design at Monki.
The Ellen MacArthur Foundation, a nonprofit organization striving to transition to a circular economy, states that its vision of a circular fashion industry is built on items that are made to be reused more frequently, made to be remade, and made from safe and renewable or recycled inputs. These denim items are created from a more sustainable blend of 20% post-consumer waste cotton and 80% conversion cotton to ensure strength and longevity.
Some of the distinguishing characteristics of these denim clothes include the use of tacking rather than conventional rivets and galvanized-free aluminum buttons. In addition, EcoVero yarn, a mixture of recycled polyester and cotton from more environmentally friendly sources, is used in place of conventional polyester yarn. Instead of a cotton and polyester blend, 100% organic cotton is used for the pockets, making the clothing 100% cellulosic and more readily recyclable.