The Lenzing Group, the globally leading supplier of sustainably produced specialty fibers, welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect in June 05, 2019. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.
“Pollution of the environment – especially marine pollution – is one of the biggest problems of our time. For this reason, we welcome the measures taken by the EU to reduce certain single-use plastic products and the transition to closed-loop models”, says Robert van de Kerkhof, Member of the Managing Board of the Lenzing Group. “Lenzing has been investing in the development of sustainable and innovative solutions for the textile and nonwovens industry for many years and will also continue in the future to intensively work on achieving systemic change towards a circular economy”, van de Kerkhof adds.
“The issue of hygiene is becoming increasingly important and is especially the order of the day in the light of the prevailing epidemic conditions”, states Jürgen Eizinger, Vice President Global Nonwovens Business at Lenzing. “The Single-Use Plastics Directive enables consumers to make a more informed purchase decision. That is why we welcome these implementation guidelines which now provide enhanced clarity. Lenzing‘s VEOCEL™ fibers already offer a natural solution today for the problem of global plastic waste, and the company is continually expanding its capacities for wood-based specialty fibers as a means of promoting the development of sustainable wipes and hygiene products“, Jürgen Eizinger adds.
Lenzing’s ambitious sustainability targets make it a trailblazer in the manufacturing industry, especially the fiber segment. Lenzing’s considerable investments in developing sustainable innovations and implementing climate objectives focusing on carbon neutrality not only strengthen the company’s market position and increase shareholder value but also continuously create new jobs.
Based on the environmental initiative #ItsInOurHands, Lenzing has been supporting a movement since the end of 2019 in collaboration with its partners to create enhanced awareness and transparency for materials used in wet wipes. An online platform, as well as a dedicated community, strive to increase awareness on the part of producers and consumers and thus push ahead with the development of sustainable alternatives