Kipaş, based in Kahramanmaraş, Turkey, got selected as the sole denim manufacturing partner in the €6.7 million European Union-funded New Cotton Project, involving the brands Adidas and H&M, working in a consortium with suppliers, innovators, and research institutes.
For the next three years within the New Cotton Project, Kipaş will manufacture denim fabrics based on the cellulose-based fibers of Infinited Fiber Company of Finland, made from post-consumer textile waste that has been collected, sorted, and regenerated. The patented technology of Infinited, which is leading the consortium of 12 companies, turns cellulose-rich textile waste into fibers that look and feel like cotton.
“We are very excited and proud to lead this project which is breaking new ground when it comes to making circularity in the textile industry a reality,” said Infinited co-founder and CEO Petri Alava. “The enthusiasm and commitment with which the entire consortium has come together to work towards a cleaner, more sustainable future for fashion are truly inspiring.”
The EU has identified the high potential for circularity within the textile industry, while simultaneously highlighting the urgent need for the development of technologies to produce and design sustainable and circular bio-based materials. Making sustainable products commonplace, reducing waste, and leading global efforts on circularity are outlined in the European Commission’s Circular Economy Action Plan. The aim is to prove that circular, sustainable fashion can be achieved today, and to act as an inspiration and stepping stone to further, even bigger circular initiatives by the industry going forward.