True Religion and Urban Outfitters have collaborated on a Y2K collection that includes a baggy cargo jean, a multi-pocket utility jacket, and a denim maxi skirt.
“Our partnership with True Religion is a match made in early aughts heaven,” said Laura Deady, senior managing director of procurement and merchandising at Urban Outfitters. “Given the Y2K trend resurgence, which shows no signs of slowing down.”
True Religion’s executive vice president of North American Wholesale, Jim Kushner, stated that the collection is selling well both in-store and online, but that online sales have been “remarkable.”
“We’re seeing double digit average weekly sell-thrus, with an average weekly sell thru in October alone at 20%,” he went on to say. “We’re looking forward to learning even more about the Urban Outfitters customer in the seasons ahead.”
