Bangladesh is one of our biggest production markets and will continue to be very important to us. Ziaur Rahman, Regional Country Manager, H&M

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H&M Group is a family of brands and businesses, making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. H&M creates value for people and society in general by delivering our customer offering and by developing with a focus on sustainable and profitable growth. Bangladesh is one of the biggest production markets for H&M. Team Denim Focus recently covered feedback on H&M business planning about Bangladesh recently from Mr. Ziaur Rahman, Regional Country Manager, H&M.

Photo: Mr. Ziaur Rahman, Regional Country Manager, H&M

H&M Group has been present in Bangladesh since 1984 and we have a close collaboration with our suppliers in the country – some of which we have worked with for more than 20 years. Bangladesh is one of our biggest production markets and will continue to be very important to us. The fact that we have a large team of approximately 500 people based at our production office in Dhaka makes it possible for us to work closely with stakeholders in the country and develop the industry together with them. While we have no plans to change our sourcing strategy in the country, we refrain from commenting in detail about future purchasing plans.

Although the challenges imposed by the pandemic are not yet over, we are at a stage when we can start planning for the future. One learning we will bring with us is that our sustainability work is more important than ever – we strongly believe that a continued focus on sustainability will help us to emerge stronger from the pandemic and gain business advantages. Our long-term sustainability goals and commitments remain and despite challenging circumstances, we have managed to continue with our sustainability work and see good progress in many areas.

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