Anthropologie is pleased to announce its collaboration with Cotton Incorporated’s Blue Jeans Go Green™ program: an initiative at the forefront of denim recycling. Beginning today, Anthropologie customers are invited to bring in their pre-loved denim to any of the brand’s 200+ US retail locations to be recycled into insulation materials used in various applications through Cotton Incorporated’s consumer sustainability program.
Earlier this year, Anthropologie announced it’s A Greater Good platform, which details its journey to becoming more environmentally sustainable and socially conscious. Through conservation initiatives, partnering with a diverse array of non-profit partners, and working to ensure the products they sell are ethically sourced, the brand hopes to incite meaningful change.
In support of their A Greater Good platform, Anthropologie aims to launch their denim circularity initiative, support their waste-reduction initiatives, and reduce their environmental impact. Aiming to divert denim waste from landfills and turn old denim into something new, the brand will bring together its loyal community and engaged the social network to amplify this nationwide sustainability effort.
“At Anthropologie, we are committed to creating a more sustainable future and being mindful of our environmental impact on the planet across our business operations,” states Elizabeth Preis, Anthropologie’s Chief Marketing Officer. “We are continually ideating new and inventive ways to enforce sustainability efforts across all facets of our brand’s ecosystem by repurposing reclaimed objects into imaginative displays in our stores, utilizing upcycled materials in our one-of-a-kind windows, and transforming everyday materials into unique and surprising packaging. We are thrilled to be working with Cotton’s Blue Jeans Go Green™ program to extend the lifecycle of jeans by collecting unwanted denim from our devoted community which will be recycled to create something new.”
“As part of their ongoing commitment to sustainability, we are thrilled to have Anthropologie participate in the Blue Jeans Go Green™ program as they introduce denim recycling to their customers,” says Andrea Samber, director of consumer marketing, brand partnerships for Cotton Incorporated. “While denim, made from cotton, is natural, sustainable, and durable, we know consumers change preference in style, size, or it can just get worn to the point that it’s time to move out of the closet. By reimagining what their old denim can do, their customers can reduce textile waste and close the loop on cotton sustainability, ensuring Anthropologie’s continued mindfulness about their environmental impact.”
