M&S outlined its plans to reopen all Clothing & Home space across its stores (following confirmation of the start of retail reopening for England and Wales on 12th April), offering quality, style & value products alongside flexible, easy and rewarding in-store experiences so that customers can Shop Your Way at M&S –
- Retailer runs ‘Bring On’ campaign as customers look ahead to brighter days
- Services launched to help customers Shop Your Way – from easier payment to contact free bra fit
- Sparks to boost rewards for customers for 2 weeks from 12th April – one customer every day in every store will win their shopping for free
M&S’s Head of Clothing & Home for Retail, Alison Grainger shares her shopping predictions: “We know lots of customers are excited about dressing up for picnics and alfresco dining with friends & family and our stores will be bursting with tiered dresses, pretty tops, and new seasonal denim. Whilst it’s no longer all just about loungewear, as you would expect we’re going to be dedicating more space to casualwear in our shops than pre-pandemic. In-store customers will also see wardrobe-essentials redefined – with relaxed t-shirts and sweats which have now become mainstays updated in fresh, vibrant colors. Optimistic slogan tops have been popular online, and I think lots of customers will pick these up when they visit us in-store.”
Additionally, M&S is expanding its popular on-the-spot payment service Pay With Me – introduced in the run-up to Christmas to help bust queues at 200 of its busiest food halls – to 50 of its top lingerie stores, so customers can purchase lingerie straight after their bra fit appointment without needing to visit a till.