A complete creative vision in product, campaign and art, G-STAR’s Anatomic Denim project unveils a sculpted new collection accompanied by a raw cinematic campaign by Jordan Hemingway.
G-STAR launches Anatomic Denim, a bold new move that merges design innovation, visual storytelling and art into one cohesive statement. Conceived around the anatomy and movement of the human body, principles central to the denim brand since the introduction of the G STARElwood in 1996. The project spans three pillars: a new denim collection, a global campaign by Jordan Hemingway, and an art installation in the form of a monumental Anatomic Denim Gorilla by Darwin, Sinke & van Tongeren.
At the heart of Anatomic Denim is a cinematic and photographic campaign by cult director and photographer Jordan Hemingway, renowned for his visceral style and collaborations with Gucci, Prada, and Maison Margiela. The imagery features athletes from gymnastics, pole dancing, cycling, and calisthenics, but with all their usual apparatus removed. No rings, no pole, no bike. What remains is the human body in motion, clad in denim, engineered to move with it.
The Anatomic Denim collection is available from September 23, 2025, with prices ranging from EUR 119.95 to EUR 300 at select retailers and at g-star.com.
